Sony a7 IV Mirrorless Camera with 28-70mm Lens for $2,286.00 ($412.99 off)

    Sony a7 IV Mirrorless Camera with 28-70mm Lens: 33MP Full-Frame Exmor R CMOS Sensor, 4K 60p Video in 10-Bit, S-Cinetone, 3.68m-Dot EVF with 120 fps Refresh Rate, Focus Breathing Compensation - Black

    $412.99 (15% off)


     Features and Benefits

    • Newly developed 33MP full-frame back-illuminated CMOS image sensor: Delivering outstanding performance and excellent image quality in both stills and movies, the a7 IV's new 33.0 megapixel Exmor R CMOS image sensor provides high-speed readout, high sensitivity, low noise, and highly accurate color reproduction
    • Flagship-level image processing with BIONZ XR: The a7 IV uses the latest image processor to offer greatly enhanced performance, with improved image quality and color reproduction. Fast processing speeds facilitate comfortable continuous shooting as well as responsive operation while performing data transfers.
    • Higher resolution, better color reproduction: In addition to boasting a larger pixel count and higher resolution than the a7 III, the a7 IV and its powerful Exmor R sensor represent a significant evolution of Sony's original image technology, for improvements that go beyond mere numbers. Experience new levels of color gradation and detail rendering as well as soft, natural-looking human skin textures
    • Beautiful images with reduced noise: Building on the capabilities of the back-illuminated image sensor, the BIONZ XR engine reveals even higher subjective resolution combined with exquisite detail and texture even in medium and high sensitivity ranges. Impressively low levels of noise are achieved throughout the standard range of ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for movies).
    • Wide, 15-stop dynamic range: Taking advantage of the camera's full dynamic range of 15 stops, the a7 IV uses image data from the sensor's 33.0 megapixels to render remarkably delicate detail in landscapes and scenery. This stunning image quality is based on Sony's unrivalled experience at the front lines of both still-image and movie creation.
    • 5-axis optical image stabilization: The a7 IV's high-precision stabilization unit and gyro sensors work together with image-stabilization algorithms to achieve up to 5.5 steps of shutter-speed compensation, to maximize the high-resolution performance of the camera's 33.0MP image sensor.
    • Sony's smart AI-based Real-time Tracking: Sony's unique subject recognition algorithm uses color, pattern (brightness), and subject distance (depth) data to rapidly process spatial information in real time. AI is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Just select the subject to track, then leave it to the camera.
    • Real-time Eye AF for birds: For the first time in the a series, bird-eye detection is available in movies as well as still shots - simply preset the subject to "bird". The camera's astonishing speed and precision allow automatic tracking of a specific bird, whether it's perched somewhere or in flight, keeping the eye in steady focus despite any fast and unpredictable movements.
    • 4K 60p movies with smooth, natural-looking capture: It is now possible to record movies at up to 4K 60p with full pixel readout and without binning, taking advantage of the a7 IV's brand-new image sensor and wide dynamic range for smooth images of fast-moving subjects.
    • 7K oversampling for beautifully expressive, richly detailed images: When recording 4K movies at up to 30p, full-frame 7K oversampling is possible, resulting in high-resolution, highly detailed 4K. Select the mode that best suits your purpose, and let the camera deliver.
    • Support for S-Cinetone, Creative Look and S-Log3: The S-Cinetone color matrix, based on technology acquired through development of CineAlta cameras such as the VENICE, produces an impressive look with beautiful skin tones without post-editing. The Creative Look presets create other interesting visual moods in-camera, or you can use S-Log3 gamma to access the camera's full dynamic range (15+ stops) for smoother post-production workflows.
    • New Breathing Compensation: The a7 IV leverages our parallel lens and camera development to provide innovative Focus Breathing Compensation, exclusively for Sony's E-mount lenses. By minimizing the field-of-view shift that can occur, during movie shooting, when you rack focus with some lenses, you can achieve impressive results - for new creative possibilities from a diverse range of Sony's E-mount lenses.
    • Focus Map to visualize depth of field: Answering a request from professional creators, the brand-new Focus Map feature lets you easily visualize depth of field when you're shooting. In use, focus (depth map) information is overlaid on a display of the live view in real time, so you can easily see which areas are in or out of focus.
    • AF Assist supports focus transitions when using AF: Inherited from the Cinema Line FX, the AF Assist function smoothly switches between auto and manual focus. Rack focusing is possible by rotating the focus ring to switch into MF and shift focus to a different subject, with AF resumed when ring rotation stops.
    • Focus fine-tuning for true creative freedom: Fine-tuned focus features, also used in higher-end models like the a1 and the a7S III, enable creative movie options like rack focus, quick switches of AF target, and highly customizable subject tracking sensitivity.
    • High-performance 'Active Mode' image stabilization: Active Mode stabilization for movie shooting is built on the camera's highly accurate stabilization unit, gyro sensors and sophisticated algorithms. It precisely detects the required amount of compensation and applies stabilization, providing stable 4K movie shooting without compromising the a7 IV's compact size and mobility.
    • Instantly turn your a7 IV into a web camera: All it takes is a USB connection to turn the full-frame a7 IV into a high-performance webcam. There's no need for complicated advance setup, just connect the camera to a computer or smartphone via USB, select "Live Stream (USB Streaming)", and you're set.
    • Share your still images and movies immediately: The a7 IV is designed to make sharing easy, so you can share your fresh images, and your vision, with the world immediately.
    • Improvements in selection and editing workflow: The a7 IV incorporates a number of individual improvements to image selection and editing, adding up to smoother overall workflow that allows large amounts of data to be efficiently managed.

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